636 West 35th Street

Norfolk, VA 23508

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Mon - Fri: 5:00pm - 7:45pm

“Coach a boy as if he is your own son.” ? Eddie Robinson

 

All administrators and volunteers are bound by the “Pledge,” “Code” and “Standard of Conduct”.

Each game and practice I participate in or administer over will provide me with an opportunity to be a

Champion of Character. I pledge, as an AYF member to accept the five core character values of

American Youth Football and will do my best to represent AYF, my Conference, my Association, my

Team, and myself by: respecting my opponent, the officials, my team, my administrators, coaches,

myself and the game; taking responsibility for my actions in all areas of my life; having the integrity to

stand by my word; providing leadership where I serve others while striving to be a personal and team

leader; and being an example of sportsmanship by holding myself to the highest standards of fair play.

“One athlete of character will improve a team. One team of character will improve a school. One

school of character can impact an entire community.” – Bruce E. Brown

Coaches can make a conscious choice to uphold the best of values. Individual players can make choices

that will define them as athletes. American Youth Football believes in the following five core values.

The five core values can be exemplified as described below:

How an athlete shows LEADERSHIP